Talking to the public
Talking to the public
Since 2010 we have run a continuous campaign of activity to promote the good work that you do and to highlight to consumers what modern dairy farming is all about. Our public facing work spans a wide variety of activity, from providing educational resources for schools at www.foodafactoflife.org.uk and promoting dairy farming actively to the public through our www.thisisdairyfarming.com (TIDF) consumer facing website, to talking to the media and making sure that when there's an issue in the press (think cloning or large farms) that journalists have the facts about dairy farming.
Summer 2013 saw the launch of our #DiscoverDairy consumer campaign to engage and inspire consumers to take an active interest in modern dairy farming so that, in the long term, a positive image of the industry can be maintained. Spearheaded by TV personality Adam Henson, the campaign is designed to encourage people of all ages, but particularly those aged between 16 – 34yrs to 'Discover Dairy’. Adam also wanted to take the opportunity to tell you, the dairy farmer, why he was backing the campaign.
Developed in parallel with Red Tractor to ensure our messages and activities support one another, the campaign also aims to encourage people to visit TIDF. Expanding and developing the site from just being an information source to become a more fun and engaging site to visit time and time again, visitors can now get involved by watching videos featuring Adam Henson and our Everyday Things animation, as well as keeping up to date with life down on the farm in our Featured Farmers section
One year on and the #DiscoverDairy campaign continues to grow in popularity. Many consumers have visited the site, viewed our videos, we have a loyal following on twitter, we launched the first #DiscoverDairy Farm Stay competition and Adam reflects on what he sees are the positive take outs so far from the campaign work:
Visit ‘Talking to Consumers’ section to find out how you can get involved in Discover Dairy?
In addition to the campaign, DairyCo provide on-going support for farmers who are either looking to or are already involved with speaking to the general public. Whether you are hosting a farm visit for your local schools, the community, exhibiting at an agricultural event or delivering a class room talk we can provide you with the right tools for the job.
This case study takes the form of a question and answer session with Mrs Julia Hawley of Hall Farm, Melton Mowbray, Leicestershire. You can listen to an audio podcast of a school visit to the Chapmans Hill School Farm which gives an insight into what is involved in running a successful school visit to a farm.
Below are links to the main organisations in the UK dedicated to developing links between schools and farms. Some of the organisations listed can help your school organise visits to a farm in your area.
Organisations that can help you when looking to provide milk in schools. The ones listed below will be able to help you. There are some that offer information and guidance on providing milk, as well as organizations that provide resources and activities for educating children on milk production and dairy farming, and the benefits of milk as part of a healthy balanced diet and lifestyle.
Help celebrate World School Milk Day. If you do not already provide milk in school then why not use World school milk day to help launch your school milk programme
Frequently asked questions about providing milk in your school. Like 'What do we do if we are not happy with our milk provision?'
Wednesday 22 October, DairyCo hosts an open meeting at Thorpe Farm in Hope Valley, Derbyshire.10/21/2014 09:16:21
DairyCo’s shared stand with Farming Connect and ‘Improving the Welsh Dairy Supply Chain’ project at last week’s (14 October) Welsh Dairy Show in Carmarthen attracted many people.10/20/2014 16:47:31
Alleviating soil compaction is top of the list at the BGS-DairyCo Demo Farm Walk on Thursday 13 November at Joe Dugdale’s Crop House Farm in Yarm.10/17/2014 10:13:06
Join the conversation
The latest news, views and analysis from DairyCo HQ