Talking to the public
Talking to the public
Since 2010 we have run a continuous campaign of activity to promote the good work that you do and to highlight to consumers what modern dairy farming is all about.Our public facing work spans a wide variety of activity, from providing educational resources for schools at www.foodafactoflife.org.uk and promoting dairy farming actively to the public through our www.thisisdairyfarming.com consumer facing website, to talking to the media and making sure that when there's an issue in the press (think cloning or large farms) that journalists have the facts about dairy farming.
Our campaign this year is an exciting new development from past work, focusing on one big campaign of activity lanched in August and has been designed to encourage people of all ages, but particularly those between 16-34 to 'Discover Dairy'.
Adam Henson is spearheading the campaign, helping us to achieve our aims for wide reaching coverage in the media and wwww.thisisdairyfarming.com (TIDF) has been revamped to coincide with the launch and includes more engaging and fun content such videos featuring Adam Henson and our Everyday Things animation.
Visit 'Our Campaign Work' section to find out how you can I get involved in Discover Dairy?
Read more about the campaign here
Discover Dairy is our new consumer campaign to engage and inspire consumers to take an active interest in modern dairy farming so that, in the long term, a positive image of the industry can be maintained.
In addition to the campaign, DairyCo provide on-going support for farmers who are either looking to or are already involved with speaking to the general public. Whether you are hosting a farm visit for your local schools, the community, exhibiting at an agricultural event or delivering a class room talk we can provide you with the right tools for the job.
This case study takes the form of a question and answer session with Mrs Julia Hawley of Hall Farm, Melton Mowbray, Leicestershire. You can listen to an audio podcast of a school visit to the Chapmans Hill School Farm which gives an insight into what is involved in running a successful school visit to a farm.
Below are links to the main organisations in the UK dedicated to developing links between schools and farms. Some of the organisations listed can help your school organise visits to a farm in your area.
Organisations that can help you when looking to provide milk in schools. The ones listed below will be able to help you. There are some that offer information and guidance on providing milk, as well as organizations that provide resources and activities for educating children on milk production and dairy farming, and the benefits of milk as part of a healthy balanced diet and lifestyle.
Help celebrate World School Milk Day. If you do not already provide milk in school then why not use World school milk day to help launch your school milk programme
Frequently asked questions about providing milk in your school. Like 'What do we do if we are not happy with our milk provision?'
For breeds other than Holstein there has been stability within the DairyCo Profitable Lifetime Index (PLI) rankings where British Friesians in particular have remained rock solid.12/03/2013 09:51:35
The December Holstein sire indexes, published today (Tuesday 3 December) by DairyCo Breeding+, tell a story of UK success, with three of the top 10 daughter-proven bulls – in a fiercely competitive international field – home-bred in Britain.12/03/2013 09:46:48
The December ranking of genomic sires, published by DairyCo Breeding+ this week, features many young bulls who are starting to become familiar and a smattering of newcomers to liven up the pack.12/03/2013 09:41:32
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