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Farmhouse Breakfast week

Published 23 January 12

Farmhouse Breakfast Week is here!

After months of preparation, Farmhouse Breakfast Week is finally here... and what a week it is set to be!  Running until Saturday 28th January, there are hundreds of events up and down the country, you can hear about it on the radio, see it in newspapers, magazines and online and talk about it on Twitter and Facebook.

Date For Your Diary:

Farmhouse Breakfast Week 22 - 28 January 2012

Farmhouse Breakfast Week returns for a 13^th year from 22 - 28 January 2012. Organisers HGCA* are challenging breakfast skippers to Shake Up Their Wake Up and make time for breakfast. Eating a healthy, balanced breakfast every day can help make you feel healthier and happier[i] so there really is no reason to miss out.

New for 2012

• The Breakfast Week Challenge:One in three mums regularly miss breakfast,2 so HGCA have teamed up with Melinda Messenger to challenge mums to eat a healthy breakfast for five days during Farmhouse Breakfast Week.  

Mums canregister at www.shakeupyourwakeup.com/challenge to take part and for a chance to win £1,000 of holiday vouchers.

• Breakfast Meal Planner:Delicious and easy breakfast choices to suit different mums. Whether they are breast-feeding, returning to work or trying to lose weight, our handy guide will help them find the right breakfast.
  • Mum's Breakfast Factsheet:Find out what benefits breakfast has to offer mums and their families too.
  • Breakfast By Numbers:Breakfast facts and stats, including where people eat breakfast, preferred breakfast choices and the reasons consumers give for skipping breakfast.
  • New Breakfast Recipes:Simple, quick & easy, healthy, and of course tastybreakfast recipes and ideas to inspire mums.

The campaign website www.shakeupyourwakeup.com will form the hub of the campaign, but there are plenty of other ways to get involved too including Facebook (www.facebook.com/shakeupyourwakeup) and Twitter (@breakfastweek). Throughout the week itself (22 - 28 January 2012), hundreds of schools, retailers, caterers and consumers will be celebrating the most important meal of the day. Check out the website for events and promotions near you.