DairyCo

Clackmannanshire Authority case study

Clackmannanshire Authority

Following an enquiry from Rosemary Champion, Support Services Manager from the Clackmannanshire Authority, DairyCo's School Milk Project provided information and advice on the types of schemes available including refrigeration guidance and up- to-date information about the benefits of milk.

With support from the Project, new accounts for each school were set up via a local dairy, a blanket policy for a breaktime milk scheme was introduced. Only one school opted out retaining milk at lunch time.

As with all schemes, parents were canvassed to establish their interest and school talks were given to the children about the key benefits of drinking milk. A media event was also arranged at Clackmannanshire Primary where a local dairy farmer brought along a cow and two new born calves.

To date there has been a 33% increase in the number of children taking milk within all schools. Lunch milk has been reintroduced and the level of milk drinking at this time of the day has also been maintained.

Excellent results can be achieved by working with an authority that encourages blanket policies.