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Tesco drops liquid milk by 16%
Published 26 September 11
Tesco has announced that it is investing more than £500m in the 'Big Price Drop' which will see it cutting the prices of 3,000 essential items - from milk to pasta, fresh fruit and vegetables - and simplifying promotions, whilst reducing the number of multi-buys, particularly in fresh foods. Today, Monday, a glance at the listed items reveals that a 4 pint polybottle of fresh milk has been reduced by 16% to £1.25.
Announcing the Big Price Drop, Tesco UK Chief Executive Richard Brasher said: "Across the country families are telling us the same thing - their budgets are under real pressure. They want more help today to afford everyday essentials. We have listened carefully and for families facing hard times and looking for genuine savings, The Big Price Drop will cut prices on the products they need to buy the most. We're giving customers a more straightforward shop - reducing the number of promotions and putting the emphasis on clear and reliable savings that everyone can benefit from.
For more on the Tesco statement go to: http://www.kamcity.com/namnews/asp/newsarticle.asp?newsid=61736