First Milk has today announced further price increases for its producers. Farmers in the cheese and balancing pools will see their price increase by 0.38ppl to 26.50ppl, while those in the liquid pool receive an increase of 0.2ppl to 26.4ppl. These increases are backdated to 1 July 2011. First Milk's chairman Bill Mustoe commentated that these price increases were as a result of "making good progress with our growing brands, keeping our cost base tight and developing a range of partnerships along the supply chain".