London 2012 Olympic hopefuls Beth
Tweddle, World Champion gymnast and BMX World Champion, Liam
Phillips, today urged Britain's young sports enthusiasts to 'Milk
it for all it's worth'.
Beth and Liam, whose favourite drink is milk, declared their support of the white stuff in a new campaign that aims to promote the consumption of milk in young people by highlighting the nutritional benefits of milk and being active.
Beth Tweddle said: "I am very passionate about sport and living a healthy lifestyle and want to encourage young people into physical activity. I think that this campaign will achieve exactly that...Milk has maybe been seen as a bit old fashioned by young people in the past but it's a terrific drink for young people, particularly in sports."
The campaign aims to change the attitudes of 12-20 year olds towards milk.
Liam Phillips said: "Milk has always been my favourite drink, I drink it after training and I love it. I think it is a great idea for young people to be educated on its nutritional benefits."
Dr Judith Bryans, Director of The Dairy Council, said: "We are thrilled to have two such aspiring athletes supporting this campaign aimed to engage young people in physical activity in the run up to the Olympics. We hope that Beth and Liam will encourage them to consider milk as a healthy and contemporary drink in every sense."