DairyCo

World School Milk Day

Published 1 September 08

This year World School Milk Day will be celebrated on Wednesday 24 September 2008.

The 1st World School Milk Day was held in 2000 and it has since become an annual event Every last Wednesday in September, over 30 countries - regardless of whether they are large or small, rich or poor - celebrate World School Milk Day, demonstrating that the interest in school milk is universal.

The goal of World School Milk Day is to provide a particular day when attention is focused on this issue and thereby promote such programmes. Importance is lent to the event by the fact that other countries are doing the same thing, on the same day.

How is World School Milk Day celebrated? World School Milk Day is an "open" day - people are free to celebrate how they wish. Celebrations can be at any level - from national or regional events to individual schools. Some countries have started in a small way and have organised bigger celebrations with each passing year. Big or small, all have a common goal: to draw attention to school milk and thereby promote its consumption.

Celebrations of past years showed how creative people are in celebrating World School Milk Day. In almost all countries celebrating the Day, free milk is distributed to children in schools. Other activities include sporting events, distribution of educational and promotional material and celebrity visits to schools; also drawing and art competitions are very popular. Often dairy companies act as sponsors of the Day and provide not only free milk but also promotional material such as t-shirts, caps, pens, posters, etc. for the children.

For advice and information on how to set up a scheme please refer to information provided on this site or give us a call on 0870 241 2693

For further infromation you can download/read the Dairy Innovation newsletter about World School Milk day by clicking here (PDF).