DairyCo

Get on your bike to a healthier lifestyle at the Royal Highland Show

Published 8 September 08

The Scottish Dairy Marketing Company (SDMC) took a rather literal approach to getting Scottish families moving towards a healthier lifestyle with their stand at the Royal Highland Show.

The SDMC took this year's 'All Walks of Life' theme one step further by introducing a smoothie-making bicycle to the show's Education Centre. Visitors were encouraged to get stuck into making tasty refreshments by milking Mabel the cow and mixing a fresh fruit smoothie with some energetic peddling on the specially designed bicycle-blender!

The new activity was a fun way to allow children and families to experiment with dairy products and different ways of drinking milk. Visitors to the stand were able to make fresh strawberry and banana smoothies a delicious way to include sufficient calcium in an everyday diet and maintain good bone health.

The Chairman of The Scottish Dairy Marketing Company said: "Appearing at the Royal Highland Show for the fourth time, the Scottish Dairy Marketing Company was pleased to see this new feature within the extremely successful 'Milk Moustache' campaign.

"Our work with the Royal Highland Education Centre has been a valuable part of the campaign, allowing us to reach an all-important audience of families and children. The aim of the smoothie bike was to get people involved, showing children that healthy drinks can be fun whilst educating parents about recommended levels of calcium intake*."

This year there was also a new helper on hand, com'moo'nicating facts and trivia on milk and dairy.  Cybercoo - an electronic pet that children can download to their computer - was unveiled at the show. Available from the revamped  www.milkmoustache.com website, Cybercoo needs feeding, milking and care from her owner and in return provides facts on nutrition as well as the latest celebrity gossip.

Children were able to try the bike as part of school visits throughout Thursday and Friday, whilst everyone else was invited to take part during the public show days on the Saturday and Sunday. Fun was had by all.

Click here to download the Strawberry & Banana smoothie recipe.