The School Milk Project helping celebrate World School Milk Day

Published 30 October 09

On September 30, more than 30 countries celebrated World School Milk Day, a global event all about increasing the uptake of milk in schools. The School Milk Project team invited schools from all over England and Wales to join in with this year's celebrations, and they had a fantastic response.

Last year a total of 1,128 packs were requested, and the aim was to beat that number this year and make this year's celebrations the best yet. The team worked really hard and liaised with all of their contacts to bring in a 2009 total of 1,578 - almost a 40% increase on last year. The response in Wales was particularly good, with 82% of all primary schools receiving a School Milk Project pack.

The team organised many class talks on the day, but various other events ran throughout the rest of the week, including a smoothie making competition and a milk poster competition judged by Charlotte the cow, and a total of 35,000 FREE education/promotional materials were distributed across all participating schools.

DairyCo and The School Milk Project also supported an event that took place on the Isle of Wight, in conjunction with the Economic Partnership and the NFU. Thirty youngsters from Wootton Primary School enjoyed a trip to Briddlesford Lodge Farm where they took part in fun activities and also got to taste the creamy 'gold-top' milk from the farm's award-winning Guernsey herd. School milk facilitator, Sharon Long, was there to give a presentation on the benefits of milk consumption to children's health and wellbeing.