On September 30, more than 30 countries celebrated World School
Milk Day, a global event all about increasing the uptake of milk in
schools. The School Milk Project team invited schools from all over
England and Wales to join in with this year's celebrations, and
they had a fantastic response.
Last year a total of 1,128 packs were requested, and the aim was
to beat that number this year and make this year's celebrations the
best yet. The team worked really hard and liaised with all of their
contacts to bring in a 2009 total of 1,578 - almost a 40% increase
on last year. The response in Wales was particularly good, with 82%
of all primary schools receiving a School Milk Project pack.
The team organised many class talks on the day, but various other
events ran throughout the rest of the week, including a smoothie
making competition and a milk poster competition judged by
Charlotte the cow, and a total of 35,000 FREE education/promotional
materials were distributed across all participating schools.
DairyCo and The School Milk Project also supported an event that
took place on the Isle of Wight, in conjunction with the Economic
Partnership and the NFU. Thirty youngsters from Wootton Primary
School enjoyed a trip to Briddlesford Lodge Farm where they took
part in fun activities and also got to taste the creamy 'gold-top'
milk from the farm's award-winning Guernsey herd. School milk
facilitator, Sharon Long, was there to give a presentation on the
benefits of milk consumption to children's health and
wellbeing.