Latest data from Kantar Worldpanel shows that discounters have experienced a rapid growth in the sales of pasteurised milk. The four largest discounters now account for 10.7% of the market. In the meantime the share of the retailers paying premiums on their milk has fallen since 2008. To find out more about this subject, you can download the latest DairyCo Datum Market Update by clicking here.
More data on the liquid milk market can also be found by clicking here.