Breakfast clubs are on the menu at The Education Show

Published 9 April 08

Breakfast Clubs

The School Milk Project and the Home Grown Cereal's Authority (HGCA) are working together to promote the benefits of milk and cereals as part of a balanced diet for school children of all ages at this year's Education Show at the NEC in Birmingham.

With more schools opening earlier to meet the needs of working parents, running a breakfast club is a good way of ensuring children eat a nutritious breakfast at the start of the day, preparing them for school lessons and play.

Diane Cannon, School Milk Project manager says: "This year we are particularly interested in trying to attract secondary schools.  We have already succeeded in getting school milk back into 40% of primary schools with children drinking milk at mid morning break and breakfast clubs are now slowly being introduced.  Unfortunately this is not the case in secondary schools and encouraging healthy breakfast eating to this wider audience presents us with a whole new challenge.  

"We want to promote the benefits of milk and cereal products to all children.  With more schools now opening for longer, breakfast clubs help give structure to the day and encourage a feeling of belonging for students."

Roz Battye Market Development manager at HGCA says: "This is the first time we have exhibited at the Education Show and it was logical for us to team up with a natural partner such as milk in a way which will hopefully capture schools' imaginations.  Today children need more help than ever with their diet to ensure they stay alert and can function all day without getting too tired.  Eating a good breakfast will help achieve this."

Advice on how schools can start a breakfast club will be available on the stand which can be found in the Healthy Schools Zone, stand number HZ-G59.  Visiting schools will also be able to enter a free prize draw to win £50 towards starting their own club.

The Education Show is open from 9.30am - 5.00pm on 28 and 29 February, and 9.30am - 4.00pm on the 1st of March.

For further information please contact Diane Cannon at The School Milk Project on 01285 646541 or Roz Battye at HGCA on 0207 5203975.