DairyCo

Farmhouse Breakfast Week – 20th - 26th January 2008

Published 2 November 07

The ninth annual Farmhouse Breakfast Week will take place from 20th - 26th January 2008 (www.farmhousebreakfast.com) and promises to be the nation's largest breakfast celebration ever, with over 1,600 events expected to take place across the country.

Run by HGCA (Home-Grown Cereals Authority) to promote the variety and provenance of British breakfast foods, the organisers are calling on chefs, schools, restaurants, cafes and producers to get involved to remind the nation about the importance of starting the day with breakfast.

'A Great Start' is the theme of this year's celebration and HGCA will be encouraging everyone to wake up to a balanced breakfast as part of a healthy and active lifestyle. HGCA have also acquired the support of The School Milk Project team  who are helping to promote the week by providing FBW packs and encouraging schools to start a breakfast club, providing a healthy choice to all children.  Dietitians and nutritionists agree that breakfast is essential for starting the day and that it can boost concentration and mental performance as well as reduce stress levels.  Eating breakfast also kick-starts the metabolism and helps with weight control as it reduces cravings for mid-morning snacks.   Breakfast can also be an important source of vitamins, minerals and fibre and eating breakfast regularly may help prevent colds and flu.1

New for 2008 is a fantastic recipe booklet with a range of ideas for all occasions.  There is Honeyed Muesli Crunch for when time is short; through to Roast Tomato Toasts and home made waffles for a leisurely weekend brunch. Quick milkshakes and an energy-rich Fruity Tea Loaf are ideal for sporting breakfasts.