Yogurt Market

Published 27 March 14

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Yogurt expenditure and volume

Yogurt sales for the 52 weeks ending 2 March 2014, when compared with the previous year:

  • Total yogurt expenditure has increased by 6.8% to just under £1.5 billion.
  • The average price per kg of yogurts has increased by 3.9% year-on-year (YOY) to £2.48/kg.
  • Volume sales of yogurts grew by 2.8% YOY to 590 thousand tonnes.
  • Private label yogurts have maintained their share of the yogurt market following a rise in volumes over 2012/13. By volume, private label accounts for 29.5% while the branded yogurts market share stands at 70.5%.

Total yogurt market: Private label vs. Branded:

The latest Kantar Worldpanel figures show that volume sales of yogurt stood at 590 thousand tonnes in the 52 weeks ending 2 March 2014. Growth in these two categories is now similar, with private label growing by 2.6% by volume and branded by 2.9%, however the price of branded yogurts continues to climb, to around £2.77/kg in the 52 weeks to 2 March 2014 – up 5.1% year on year.

The average price rises seen for private label yogurt are behind those seen for branded yogurt. The average price for private label stands at £1.79 per kg, compared to £2.77 for branded yogurt.

52-Week data ending 02 March 2014

 

Total yogurt

Yr/Yr %

Private label

Yr/Yr %

Branded

Yr/Yr %

Value (£000s)

1,467,620

+6.8

312,040

+2.2

1,155,581

+8.1

Volume (000kg)

590,920

+2.8

174,048

+2.6

416,871

+2.9

Average Price (£/kg)

2.48

+3.9

1.79

-0.4

2.77

+5.1

Source: Kantar Worldpanel

Yogurt by product type

Children’s yogurts have seen the largest volume growth over the year (22.0%). Plain/natural yogurt has also seen strong growth, with volumes up 14.0%.

Volumes of low-fat yogurts are down 3.1%, with value down 3.5%, the largest percentage falls of any yogurt type.

Children’s yogurt continues to be the most expensive type of yogurt, at an average of £3.11/kg, while low fat yogurt remains the cheapest at £1.75/kg.

Product type

Spend (£000s)

Yr/Yr %

Volume (000kgs)

Yr/Yr %

Average price (£/Kg)

Yr/Yr %

Bio set

412,923

1.3

154,411

0.2

2.67

1.1

Children’s

35,854

17.5

11,520

22.0

3.11

-3.7

Low fat

157,469

-3.5

90,004

-3.1

1.75

-0.3

Luxury

379,290

8.2

128,068

-1.4

2.96

9.8

Plain / Natural

118,217

12.4

64,493

14.0

1.83

-1.4

Very low fat

357,407

15.1

138,192

8.0

2.59

6.5

Source: Kantar Worldpanel

Yogurt drinks

The latest Kantar Worldpanel data for the 52 weeks to 2 March 2014 shows that volume sales of yogurt drinks have been on a downward trend over the year. Volumes have contracted 4.0% compared to last year, while value sales decreased by 7.0% during the same period. Decreasing household penetration has contributed to this decline, with 32.1% of households purchasing yoghurt drinks over the year.

Sales of private label yogurt drinks have increased by 2.3% in value terms, aided by a 3.0% increase in average price as volumes sold fell by 0.7%. Branded yogurt drinks have seen larger declines, with volumes down by 8.5% due to a fall in household penetration, and expenditure down 5.1%.

52-Week data ending 02 March 2014

 

Total yogurt drinks

Yr/Yr %

Private label

Yr/Yr %

Branded

Yr/Yr %

Value (£000s)

279,978

-4.0

45,850

2.3

234,128

-5.1

Volume (000s litres)

93,863

-7.0

18,948

-0.7

74,914

-8.5

Average Price (£/litre)

2.98

3.3

2.42

3.0

3.13

3.7

Source: Kantar Worldpanel