GB Liquid Milk Market

Published 11 August 14

GB Liquid Milk Expenditure and Volume Sales

Overview of consumer liquid milk market

Comparing the 52 weeks ending 21 Jul 2013 and the 52 weeks ending 20 Jul 2014:

  • While volume sales continue to climb, total market value has been affected by lower average prices introduced by most of the major retailers in March. While expenditure was up 4.4% in the 52 weeks to 20 July 2014 compared with the same period a year earlier, total expenditure was down by £25million compared to the 52 weeks to 2 March 2014.
  • The market share of pasteurised milk has increased to 83.7% in volume terms over the year, up from 81.9%. By value, its market share has also risen, from 74.5% to 75.5%.
  • Filtered milk, which has the next largest market share, has seen volumes fall by 13.4%, to 280 million litres, down from 323 million litres in the previous year. UHT milk, which accounts for around 5.2% of the market by volume, has also seen volumes and value decrease over the year, by 6.9% and 4.5% respectively.

 Total milk sales by volume

 

Volume (million litres)

 

 

52 w/e   21 Jul 13

52 w/e   20 Jul 14

YOY % diff

TOTAL   MARKET

5,228.5

5,339.4

2.1%

Filtered

322.8

279.7

-13.4%

Pasteurised*

4,280.2

4,468.6

4.4%

Soya

83.0

80.6

-2.8%

Sterilised*

12.0

9.6

-20.1%

U.H.T.

296.5

276.0

-6.9%

 

 

Expenditure (£ million)

 

 

52 w/e   21 Jul 13

52 w/e   20 Jul 14

YOY % diff

TOTAL   MARKET

3,229.1

3,263.0

1.1%

Filtered

252.1

230.0

-8.7%

Pasteurised*

2,406.5

2,462.9

2.3%

Soya

75.6

75.5

-0.2%

Sterilised*

9.4

8.6

-7.8%

U.H.T.

192.3

183.6

-4.5%

   *excludes Soya 

Source: Kantar Worldpanel

YOY change liquid mlk

  • Average prices for all milk decreased by 1.0% over the 52 weeks ending 20 July 2014, influenced the 2.0% reduction in the average price of pasteurised milk, which accounts for 75.5% of the market by value.  The average price for sterilised milk, which has the smallest market share, continues to see the largest percentage increase over the year, rising by 15.4% (£0.12/litre) to 0.90ppl. 

 

Average price (£/litre)

 

 

52 w/e   21 Jul 13

52 w/e   20 Jul 14

YOY % diff

TOTAL   MARKET

0.62

0.61

-1.0%

Filtered

0.78

0.82

5.3%

Pasteurised*

0.56

0.55

-2.0%

Soya

0.91

0.94

2.7%

Sterilised*

0.78

0.90

15.4%

U.H.T.

0.65

0.67

2.6%

*excludes soya

 Organic and Channel Islands

 

Volume (million litres)

 

 

52 w/e   21 Jul 13

52 w/e   20 Jul 14

YOY % diff

Organic*

136.1

138.3

1.7%

Jersey   & Guernsey

8.0

8.3

3.4%

 

 

Expenditure (£ million)

 

 

52 w/e   21 Jul 13

52 w/e   20 Jul 14

YOY % diff

Organic*

113.7

120.5

6.0%

Jersey   & Guernsey

8.2

8.6

3.8%

*excludes Soya

Source: Kantar Worldpanel

Doorstep Vs Retail

Doorstep sales accounted for 3.3% of the total volume of milk sold for household consumption in the 52 weeks ending 20 July 2014, equivalent to 175m litres and down by 10.5% when compared with the previous year.

 

Volume (million litres)

 

 

52 w/e   21 Jul 13

52 w/e   20 Jul 14

YOY % diff

TOTAL   MARKET

5,228.5

5,339.4

2.1%

Retail

5,032.8

5,164.2

2.6%

Doorstep

195.7

175.2

-10.5%

 

 

Expenditure (£ million)

 

 

52 w/e   21 Jul 13

52 w/e   20 Jul 14

YOY % diff

TOTAL   MARKET

3,229.1

3,263.0

1.1%

Retail

2,989.7

3,033.0

1.4%

Doorstep

239.4

230.0

-3.9%

  

*Please note: the data only includes retail sales for in-home consumption and doorstep sales. Percentages may differ due to rounding of reported values. 

All data reworked in May 14 and applied to historical data

Source: Kantar Worldpanel