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Yogurt Market
Published 19 January 12
Yogurt expenditure and Volume
Yogurt sales for the 52 weeks ending 27 November 2011, when compared with the previous year:
- Total yogurt expenditure has increased by 4.3% to £1.3billion.
- The average price per kg of yogurts has increased by 2.1% year-on-year (YOY) to £2.19/kg.
- Volume sales of Yogurts increased 2.2% YOY, this volume growth is below that of value sales. Private label yogurts recorded 11.7% volume growth over the year, while branded yogurts declined 0.8%.
Total yogurt market: Private label vs. Branded:
Latest Kantar Worldpanel data shows that the volume sales of yogurts reached 591m kg in the 52-week ending 27 November 2011. Branded Yogurt sales recorded the largest share of volume sales with a 73.6% volume share over the past year. Branded yogurts have seen a volume decline of 0.8% YOY; they have also seen the largest increase in average price (+2.9% YOY).
Volume sales of private label yogurts reached 156.2m kg over the past year and recorded a 11.7% volume sales increase YOY. While it had a strong volume sales increase, private label remained a smaller share of the total market at 26.4% volume share in the latest 52-week period.
|
52-Week data ending 27 Nov 2011 |
||||||
|
|
Total yogurt |
Yr/Yr % |
Private label |
Yr/Yr % |
Branded |
Yr/Yr % |
|
Value (£000s) |
1,297,184 |
+4.3 |
268,370 |
+13.9 |
1,028,814 |
+2.1 |
|
Volume (000kg) |
590,977 |
+2.2 |
156,171 |
+11.7 |
434,807 |
-0.8 |
|
Average Price (£/kg) |
2.19 |
+2.1 |
1.72 |
+2.0 |
2.37 |
+2.9 |
Source: Kantar Worldpanel 52 week ending 27 Nov 2011;
Yogurt by product type
Luxury yogurts have seen 4.1% volume growth YOY, representing 5,936 extra tonnes. Bio set yogurts also recorded a volume increase of 2.3% YOY. Children's yogurts recorded a volume decline of 2.6%. Low fat yogurts were also down slightly at nearly 1%, despite being cheaper per kg, counter balanced by small volume growth in 'very low fat' yogurts (+0.7%).
|
Product type |
Spend (£000s) |
Yr/Yr % |
Volume (000kgs) |
Yr/Yr % |
Average price (£/Kg) |
Yr/Yr % |
|
Bio set |
408,599 |
+2.5 |
165,302 |
+2.3 |
2.47 |
+0.1 |
|
Children's |
34,455 |
-6.4 |
12,064 |
-2.6 |
2.86 |
-3.9 |
|
Low fat |
149,059 |
+0.9 |
87,050 |
-0.9 |
1.71 |
+1.8 |
|
Luxury |
349,342 |
+8.4 |
149,741 |
+4.1 |
2.33 |
+4.1 |
|
Plain / Natural |
84,002 |
+7.9 |
47,277 |
+6.9 |
1.78 |
+0.9 |
|
Very low fat |
264,795 |
+4.8 |
125,896 |
+0.7 |
2.10 |
+4.1 |
Source: Kantar Worldpanel 52 week ending 27 Nov 2011;
Yogurt drinks
Latest Kantar Worldpanel data shows that the volume sales of yogurt drinks declined 4% YOY in the 52 weeks to 27 November 2011. This has been driven by branded yogurt drinks, where volume sales fell 7.9%. Branded yogurt drinks still have the largest volume sales share at 81.8% over the past year.
|
52-Week data ending 27 Nov 2011 |
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|
|
Total yogurt drinks |
Yr/Yr % |
Private label |
Yr/Yr % |
Branded |
Yr/Yr % |
|
Value (£000s) |
290,253 |
-1.0 |
41,333 |
+17.0 |
248,920 |
-3.5 |
|
Volume (000s litres) |
100,275 |
-4.0 |
18,159 |
+18.8 |
82,116 |
-7.9 |
|
Average Price (£/litre) |
2.89 |
+3.1 |
2.28 |
-1.5 |
3.03 |
+4.8 |
Source: Kantar Worldpanel 52 week ending 27 Nov 2011;